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RE: Loopers-Delight-d Digest V07 #108


  The mainstream music biz screwed up over MTV,they started putting 
hundredes of thousands or more into videos of the few who were 
videogenic.Meanwhile MTV diversified their programming in the effort to 
hold 
viewers longer-remember TV's biz is selling audience to advertisers so the 
number of slots was diminishing,the cost of promotting artists was going 
up 
so they stppoed promoting acts that sold less .The big labels were so 
committed to this model that they didn't even see the next phase,ie 
internet 
coming,and their initial repsonse was to make it a turf war,whcih cost 
them 
money to fight,and they didn't really win.They could have taken advantage 
of 
the new technology,as their predecessors in the record biz had when 
records 
were new,and when stereo was new ,and loud rock and roll,and multitracking 
etc.
  The advantage to signing with a big label that wants 90% of the gross is 
they control enormous promo and distribution machines.  I'm sure Sting 
didn't get signed cause someone heard him giving his stuff away and 
playing 
for free hoping,he was organized and goal oriented about success-it 
doesn't 
fall on people.It is possible to build a career by putting effort into 
distribution and promotion etc.Definately it costs alot more do do 
everything these days it's much harder. Ani DiFranco is a good example of 
someone did all that stuff herself.Though she made it playing to a niche 
audience. So start a cult if you want to be a succesful.

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