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It's and Its

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Did everybody agree to use "it's" and "its" wrong almost everytime?

Come on, people, if you cannot substitute "it is" for "it's," then the
apostrophe doesn't belong there.

For example:

        despite it's stigma as being a beat orientated machine..

Would it sound right to say:

        despite it is stigma as being a beat orientated machine..

Apparently not.

Further, this should be written thus:

        despite its stigma as being a beat-oriented machine...

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Thank you.  I just had to say something about it.