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I'M NOT TALKING ABOUT CUSTOM MOLDED PLASTICS I'M TALKING ABOUT A NEW SILK SCREEN WITH BETTER LOGOTYPE DESIGN Kim Flint wrote: > hypothetical scenario: > > ok, so we take our tiny budget and devote a significant portion of it to > pay for industrial designers, graphic artists, NRE on custom molded > plastics, extrusions, fancy sales literature, etc. > > Sadly, we now don't have enough money after that to pay for another > software engineer and software QA person that we desperately need. We've > already announced a shipping date and our nifty looking hardware is all > done and ready to go, but our woefully understaffed software team is > struggling big time. > > The project ends up being delayed an entire year while they try to finish > coding and debugging. Meanwhile, some crank on the internet is harassing >us > regularly for being incompetent and unable to deliver according to our > schedules. > > We run out of cash, and have to take desperate measures to keep ourselves > afloat long enough in order to get our product out. We hold out as long >as > we can and finally ship anyway even though we know it is not really done. > Same internet crank now berates us for shipping buggy products. > > And to top it all off, same crank still doesn't like the visual design of > the product after we spend so much on it, and even complains about that! > Apparently you can't win. > > hmm, wait that sounds kinda familiar.... > > yet another fiscal reality check: these are small companies doing this. > Tiny companies really. Or maybe tiny divisions of small companies. >Usually > just 3 or 4 underpaid people tops, without sufficient budget. There is >not > a lot of capital available. There is not a large market available. There > will not be a large return for your investment. You have to manage these > issues to make money. In fact, you will be lucky not to lose money. You > make choices. > > In Mike Patton's best nasal sneer: > > "You want it all, but you can't have it." > > hopefully you enjoy doing it, because you won't be getting rich in this > business. No matter what choices you make, some people won't like it and > they will harass you with surprising passion. A small number of them will > even devote significant energy to trying to disrupt whatever paltry sales > you might have made. Do they even understand that there are only two or > three people behind the curtain, and how much damage they cause? probably > not. But at least there are others that come by and seem to like what you > did, and make it seem worthwhile. > > kim > > At 06:00 PM 10/15/2001, Mark Sottilaro wrote: > >Now frankly, the look of the EDP says to me, "Small company, maybe not > >going to be around very long. Ran out of cash and didn't do any > >industrial or graphic design." I know this isn't true, but when this is > >at your local music shop in a rack of other gear screaming for my > >attention, unless I'm looking for it, it may be easy to pass by. Now, > >if it looked interesting, a young pre looper might ask the salesman, > >"Hey, what does that thing do?" (if it's designed correctly, the look > >would elude to it's function as well) A quick demo, and they're running > >visa cards. They all live happily ever after. Next year a stereo > >version comes out. > > ______________________________________________________________________ > Kim Flint | Looper's Delight > kflint@loopers-delight.com | http://www.loopers-delight.com