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Re: loop device endorsement - was Santanas looping bassist

How about something cheap and simple?  Rather than a single product 
endorsement, why not make some or all of your customers endorsers?  How, 
you ask?  They way most every manufacturer does it: Stickers.

Every EDP should come with a nice bumper sticker that could say, "Loops 
via Echoplex by Gibson"  We put these stickers on our racks, or they 
could anywhere visible.  Every time we play a gig, regardless of people 
trying to see what's in your rack, they'd know.  Doesn't much matter if 
they care, it will be in their subconcious.  Then, when they pop in the 
latest Bowie album and get hit with that obvious loop, they might make 
the connection, if they care like musicians do.

Anyway, couldn't hurt and it wouldn't really cost much to implement.

Mark Sottilaro

On Saturday, August 24, 2002, at 04:35  AM, Matthias Grob wrote:

>
>> matthias, you said something about product endorsements being 
>> old-school &
>> boring, or something much like that.....