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Your scenario is based on the theory that people enter their absolute maximum bid but it isn't really their absolute maximum bid. If you really enter your absolute maximum and don't change your mind, then either you get it or someone pays more than you were willing to pay and it doesn't matter when you entered your bid. Counter arguments: 1. People don't always use the automatic bidding support and hence waiting until the last moment is still a good idea because you will be less likely to actually be competing against their real bids. (Short form: Other people aren't smart enough to use the tools available to them.) 2. The bidding process itself changes people's perceptions of the value. What might have been a maximum bid ceases to be when the price drifts up. So, waiting until the last moment allows one to avoid encouraging others to bid higher and also avoids letting oneself be swayed. Or it provides the maximum time for oneself to be swayed. On the other hand, with the exception of very impetuous people, this psychological effect should be mostly gone if you just place your maximum bid in the last few minutes rather than the last few seconds. 3. You may see multiple items available but not want to be actively bidding on all of them at once. Again, all that matters is bidding reasonably close to the end of the auction. My take on it would be, that you should figure out your maximum bid and place that bid as late as possible without obsessing over coming in right at the wire. Yes, you may lose out to snipers, but you can reassure yourself by remembering that various studies have shown that the winning bidder in an auction frequently overpays. Mark