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Looper's Delight
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One of the things that attracted me the first time i heard "Lounge Music" before i even knew what it was called, was first the lo-fi decadent jazzy sleasy elegant quality of it and second the abbrupt,trimmed, edited and repetitive sound it had.I could identify the music right away because it had a style and a certain sound quality even without knowing what it was called or what technology they were using to achieve this.I think this is one of the problems with such a broad term as looping, a lot of people are using it nowdays without the public even knowing or caring about it.There is techno,trip hop, electronica, ambient, house, drum and bass, hip hop,chill out, etc. and they are as well using loops(some of them live some of them not).But i think it is these strong identities which later develop to a category rather than looping which i think are more relevant to the public. Just my 2 cents Louie --- Kim Flint <kflint@loopers-delight.com> wrote: > Sorry folks. I thought I had explained my point > plenty well already, but > apparently not. Rick insists I have to answer > directly each of his posts. > I'll limit it to two. Since I already made all of > these points answering > other people's posts, this will be pretty > repetitive. It sure feels that > way to me. > > At 09:46 AM 5/26/2003, Rick Walker/Loop.pooL wrote: > >It's also important to say that I guess I just get > a little tired of people > >(and not necessarily you, Kim) constantly putting > down the people who > >actually like to be called loopers. > > are there people doing that? I haven't heard it I > guess. > > Most people calling themselves "loopers" are > describing their role in the > creation of the music. Like somebody who plays > trumpet calling themselves a > "trumpeter". It describes tools, techniques, and > instruments. > > Conflict erupts when people try to use "Looping" to > refer to particular > genres of music, whether they mean to or not. (or > styles, categories, types > etc. I seem to use these words interchangeably, > sorry.) When you go out > into the world promoting "Looping" or "Live Looping" > it sure looks like > that's what you are doing. When that happens it > threatens to confuse what a > "Looper" is, since it suddenly starts referring to a > particular type of > music. Then lots of people get pissed off because > their self-descriptive > use of "Looper" suddenly means they play that type > of music when they > don't. So they either fight back or they avoid > anything at all to do with > the word "Looper". > > > >There is ,of course, always a constant danger of > preaching to the converted > >of course, but the fact of the matter is > thatrallying together as a > >community of people with common cause > >who are interested in promoting and learning about > the thing that they love > >is not a bad thing. > > yes, that is what we do here at Looper's Delight. > The point though is that > "Looping" is generally an idea being promoted to > other musicians as a type > of instrument or tool or technique. The goal is to > get more musicians > interested in Looping. It is not promoted as a > musical style or genre or > whatever, because it isn't one for one thing. But > also because that works > directly against the idea of promoting Looping to a > wider range of musicians. > > > >you wrote: > >". But I don't see how it does much to directly > promote looping outside of > >that realm." > > > >I actually challenge your assertion that looping > festivals don't promote to > >people outside of the realm. I have played to > literally thousands of > >non-loopers in the 25 some odd Looping > festivals,several looping tours and > >dozens of solo, duo and trio gigs that I have done > as a self professed > >Live Looping Artist. I calculated that I performed > on local FM radio last > >year a total of over 12 hours. That went to out to > thousands of 'normals' > >(lol) > >in my region and over in the South Bay (with > several million people within > >earshot). I was interviewed in countless magazine > articles and, indeed, we > >had a long cover article on the Metro newspaper > which went out to most > >people in our county (100,000 population) on > specifically the Live Looping > >Movement. I've had strong interest from both > national and international > >electronic music magazines and currently have a 30 > minute television > >special rotating constantly on local cable access > as we speak. > > Rick, your efforts are amazing. But doesn't this > mean all these people now > think "Live Looping" is a type of music that sounds > like Rick Walker? > > When we are promoting Looping to other musicians, as > we do with Looper's > Delight, there is a clear description of Looping > being more of an > instrument or a set of tools that musicians can use > for whatever type of > music they like. Musicians can readily understand > that this is about the > tools. However, when you promote this idea of "Live > Looping" to the public > they will naturally understand it as a type of > music, not a type of > instrument. Non-musicians don't care very much what > instruments are used or > how they are played, they care about the musical > result they hear and > whether they like that or not. > > That is the problem that frustrates people here. > When you go out into the > public and say "Hey everybody, come check out this > new Live-Looping scene", > the public will understand that to mean a style of > music. When they do come > check it out, whatever they hear first will equal > the "Live Looping" genre > for them, and they will judge if they like it or > not. That's a problem for > everybody else. Using the term in such a way harms > everyone else's ability > to promote themselves since it now refers to some > other style of music. > > On the other hand, if you go out promoting "Live > Looping" to the world as > including all sorts of different types of music, > ordinary listeners will > just be confused. You are really promoting the > tools/instruments/techniques > side. That is all the term "Live Looping" can mean > if it's not about the > musical result people listen to. It's just like > promoting "Trumpeting" to > the masses. That's great, but you have to realize > the only people > interested will be musicians who currently play that > instrument or are > considering it. That's a really small market. Most > other people don't care > about the tools, they care about the resulting > music. What use is "Live > Looping" to them if it is any kind of music? They > will only find this term > confusing and not useful in helping them find music > they like. Marketing > "Live Looping" to the non-musician world is > pointless if there is no > obvious style of music for them to respond to. > > So that's why I don't understand this as a mass > marketing strategy. Either > it's pointless if there is no genre associated with > it or it's harmful if > there is. > > > > All kudos to the solo bass movement but using > that angle with > >reporters just fell flat on it's face whereas > talking about the metaphor and > >technology that surrounded that auspicious event > really excited the > >journalists and I think for three salient reasons: > >1) It was new and they didn't know about the > technology so it peaked their > >interest > > with all due respect, you are in Santa Cruz, CA. > Santa Cruz is an > eclectic, affluent suburb to Silicon Valley, the > tech center of the world. > Anything weird, arty, and related to technology will > immediately get any > journalist's interest when serving that area. But it > hardly represents most > of the rest of the world. > > Also, novelties sell papers. When the novelty is > used up, then what? > > > >this last fact can't be overemphasized: We have > had === message truncated === ===== www.labalou.com __________________________________ Do you Yahoo!? Yahoo! Calendar - Free online calendar with sync to Outlook(TM). http://calendar.yahoo.com