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Looper's Delight
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4 * COG sounds about right. Only the cost *impact* would have been 6$ (4 x the incremental cost). EEPROMs of this type should actually be a bit cheaper even, sub 1$ in 10k type volumes. However without knowing (from the product architecture) what *scales with* the size of this EEPROM, it's hard to estimate the total cost impact - but it unlikely to be limited to the component alone. More message storage implies more variables for the microprocessor to manage, implying possibly more RAM, larger code size (larger micro / code ROM), possibly more complex code (-->larger project scope so higher initial/organizational cost). All of this would have eaten up margin / earn-back rate, given a viable market-tested price point, which is the mechanism by which to recoup development cost. Etc, etc.... Nic >From: "Chris Roberts" <cpr@musetrap.com> >Reply-To: Loopers-Delight@loopers-delight.com >To: Loopers-Delight@loopers-delight.com >Subject: Re: FCB1010 cutting corners >Date: Tue, 18 Nov 2003 14:35:09 -0800 > >I've heard it said that COG*4 is what it ends up costing the consumer, so >maybe $12.00? > >-cpr > > >-- Original Message -- > >Date: Tue, 18 Nov 2003 14:18:07 -0800 (PST) > >From: S V G <vsyevolod@yahoo.com> > >Subject: Re: FCB1010 cutting corners > >To: Loopers-Delight@loopers-delight.com > >Reply-To: Loopers-Delight@loopers-delight.com > > > > > > > > In response to the statement that Behringer could have used a $3.00 > >chip instead of a $1.50 > >chip... I wonder what the actual cost to the consumer would be with a >$1.50 > >increase in materials > >cost? Of course, $1.50 doesn't sound like much to concern yourself >with, > >though if it did make a > >$20 price increase at the end, this is a significant thing to factor in >(from > >the marketing point > >of view anyway). Does anyone have a sense of this? Kim??? others??? > > > > Stephen > > > > > ><<Behringer cut a lot of corners, most likely to maintain some overall >target > >cost of the unit (which is probably the number one reason why the unit >sells > >so well, sadly). They chose a serial EEPROM chip (the main non-volitile > >storage chip - permanent memory) which is only 2Kbytes big. This is a >$1.50 > >chip. For about $3.00 they could have used a pin-for-pin chip from the >same > >manufacturer which is 64Kbytes big (32 times the storage for only twice >the > >price). Note for all you tweakers that this is a tiny surface mount >chip > >soldered directly on the board, so its not easy for a trained tech to > >change, let alone a random user.>> > > > > > > > >__________________________________ > >Do you Yahoo!? > >Protect your identity with Yahoo! Mail AddressGuard > >http://antispam.yahoo.com/whatsnewfree > > > > _________________________________________________________________ Send a QuickGreet with MSN Messenger http://www.msnmessenger-download.com/tracking/cdp_games