Re: Coming EH & Need for EDP Marketing

[Travis Hartnett <tiktok@sprintmail.com>]

Yes, the EDP was favorably reviewed when it first came out...in 1995.  
Some choice quotes: "an incredible practice tool, a great compositional 
aid, an instant, stress-free mirror for your imagination, and a 
potentially limitless source of fun..."  Also, it was $1295 with the 
foot controller and 16MB of memory, and v3.0 of the software.  I 
believe the Guitar Player review is in the LD archives.

Gibson has been able to sell as many of them of as they could make from 
just about day one---NINE YEARS AGO.  There were even a few full-page 
color ads.  It's already been successfully marketed: word-of-mouth 
sells all they can make.  It's never going to be a hugely popular 
device because it's rackmounted, has lots of buttons and features, 
requires MIDI to take advantage of the deeper features, costs a month's 
rent, and makes no sound of its own.


TravisH


On Feb 15, 2004, at 2:49 PM, 
Loopers-Delight-d-request@loopers-delight.com wrote:

> Questions:
>
> 1) Is there a marketing manager responsible for the EDP?
> 2) Has the EDP ever been reviewed in music press / instrument press?
> 3) Are their any promotions with retail outlets established?
>
> Damn, this should be such an easy tool to market, it is screaming with
> UNIQUE DIFFERENTIATORS.  It takes is a systematic approach and some 
> focused
> marketing energy.