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You might find this article tangentially interesting: http://www.thelongtail.com/the_long_tail/faq/index.html It's a positive spin on the character of internet sales/distribution (not about spam but about availability of titles, etc). But as you point out, marketing is different than sales. At 2006.05.23 12:37 AM, Per Boysen wrote: >Not talking about Vendpro in specific, but many of the new internet >based CD sale shops seem to miss out on the fundamental factor that >has to be there in the first place: a market. > >What does it help to put products on display if there are no people >out there looking for this product? My understanding of this concept >is a certain way of degrading the value of the product. This all >happens because of the general character of the internet, the >infrastructure that makes spam a viable business idea only because >you can send out billions of "offers" knowing that if only 0,00001 >percent of the population is stupid enough to buy into it the cost- >benefit analysis will work out.