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Looper's Delight
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> This is an interesting business idea, but it misses the point - which >is > that people do not need ready made laptops as much as they need the > knowledge of how to maintain the machine as the ultra sharp looper it >was > delivered as. So I would prefer to charge for my time instead and >spend > it with the aspiring laptop looper to make sure he/ she understands the > system. Without having done any marketing at all I'm already hired, >here > locally, by private students and music schools for exactly that type of > services. You can do that Per...you are just talking about a new package. This is not a new idea. It's done all of the time with other technology. Thousands of people buy packaged up systems every day, with or without education bundled up....they may not be for looping, but they do involve components that people don't wan to hunt down and configure themselves, or where they do or do not want to be taught how to use the system. So, to build on that basic system...remember, it was a basic system, you could add an education component, which is my line of work. I would add a series of virtual classroom sessions that show how to use the software, such as Mobius, etc. Or I suppose a face-to-face workshop could be part of the package. All this would have to be priced out and ROI demonstrated. Again, nothing new here. I'm not about to convey an entire marketing plan for this over email, but I know it can be done, only because it is being done in other areas of technology, and the user need is similar. It may not make millions, but I'm confident that some folks would buy a package, because there is power in convenience. For instance, people buy package home entertainment systems, which they could just as well go out and buy themselves but piecemeal one component at time, but they choose the packages. You can buy them like this, unconfigured, or you can pay to have someone come to your home and setup it up and train you. It depends on the user need, the value of the service, good pricing vs. value, etc. The same with systems that include a desktop computer, printer, scanner, etc. You can buy systems together, unconfigured, or pay someone to do it on site or at your home. A poor marketing plan would only include the package that includes a technician setting it up at the user's home, teaching them, etc...that completely blows off a huge target market that wants the convenience of buying a system, but has the expertise to configure it themselves. It doesn't cost anything more to offer this more basic package. Kris ----- Original Message ----- From: "Per Boysen" <perboysen@gmail.com> To: <Loopers-Delight@loopers-delight.com> Sent: Tuesday, August 08, 2006 9:36 AM Subject: Re: Products, Services, and Looping Gear "Packages" > On 8 aug 2006, at 16.16, Krispen Hartung wrote: > >> So basically the "laptop looping package" would be a system that >someone >> experience and knowledgeable would construct and test, and then sell >as >> a ready to go looping system. 8< 8< 8< 8< 8< > > > This is an interesting business idea, but it misses the point - which >is > that people do not need ready made laptops as much as they need the > knowledge of how to maintain the machine as the ultra sharp looper it >was > delivered as. So I would prefer to charge for my time instead and spend > it with the aspiring laptop looper to make sure he/ she understands the > system. Without having done any marketing at all I'm already hired, >here > locally, by private students and music schools for exactly that type of > services. > > I would not like to sell people computer systems without also teaching > them. But maybe your business model also includes the option of also > becoming "the urgency service engineer"? ;-)D > > Greetings from Sweden > > Per Boysen > www.boysen.se (Swedish) > www.looproom.com (international) > http://tinyurl.com/fauvm (podcast) > http://www.myspace.com/looproom > > > >