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Ahhhh, you know it may be because I live in Santa Cruz and have promoted live looping so heavily in local press, radio, television and to anyone I ever talk to, but I have found that people who know about it actually do care if you call yourself a looping artist. I'll never forget jumping up and down when I read a local newspaper article that referred to Amy X Neuburg as a looping artist and DIDN'T pause to explain what that was (assuming the readership was already familiar with it). I do realize, however, that Santa Cruz is really anamolous. There are several artists in this town who go out and make pretty good scoots playing corporate gigs, weddings and parties as solo looping artists. Of course, we are in the extended SF Bay Area (though technically in the Monterey Bay area, the musical world extends both south and north of hear and a lot of work I do is either in Carmel, San Francisco or the South Bay). But there are so many tools I"ve learned as a looper; so many different approaches that are defined by the equipment I use and the sensibility I have (I've always been fascinated by groove, repition, trance and psychedelia) that I consider myself a looping artist in the just the same way that I consider myself an Ethnic Fusion artist, or a Jazz Drummer or a Pop Studio drummer or a Free Improviser or a Found Sound Artist.............all the different worlds that I inhabit as a professional and non-professional musical artist. yours, Rick by the way, I think calling oneself an artist instead of a musician is only pretentious if you don't have the goods to back it up. I have gone to great lengths to eschew most commercial playing in my career if it ever conflicted with my own pure expression or an all original band that I was in. I don't think making money with music is a bad thing at all, but it has taken a lot of sacrifice to continue to always push for free expression and creativity even at the expense of my 'straight' commercial career so I call myself an Artist with a capital 'A' and I'm proud of that term and think it's appropriate and non-pretentious to use it.