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To be fair, large companies are almost forced to behave in this manner once they go public. There's this huge chunk of fickle investors/shareholders who only buy and sell your public stock to line their own pockets. If you can't sell them on the idea that you're going to make them money, they'll dump you like a hot potato and your stock value goes into the gutter; as well as any perceived market value and future sales. These stockholders could give a d*** about whether you're actually making stuff that doesn't suck. They only want you to make them cash.