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When ever I do a public or private performance, even in a background/ sonic wall paper situation, like a wedding dinner, I invariably get approached by the person or persons who are really listening above the din of conversation and silver and china tinkling. In all cases they are drawn to the music first, but they do show interest in the tools as well, particularly if I'm using a looping technique that does something dramatic, like change the track speed or reverse the track, or they simply notice that there is a lot of music coming out of one person. I'm more than happy to oblige them by explaining what's going on. And sometimes they actually act interested :-) I think we all get caught up to some degree in trying to figure out how to describe what we do to non musicians, particularly if we are eclectic in our approach and use the technology to create music in a way that couldn't be rendered without it. I'm certainly wrestling with how to market myself in this brave new world. Any feedback would be welcome because I haven't a clue! I've gotten a lot out of the Looping festivals year in and year out and wether they are ready for prime time mass appeal or not, they are certainly interesting and enriching for me, even if its an insider event. I like to think we are on the cutting edge of new musical possibilities even at the risk of sounding like a wind bag. Live Looping has really expanded my palette, and options as a solo performer. I'm pretty tethered to it at this point in some form or another, which is not to say I don't still enjoy playing in a group situation, or playing solo sans looper, I'm doing that as much as I ever have. I'm not uncomfortable with the term live looper, but as it has been pointed out, it doesn't really tell the public at large what's going on without further explanation, and it certainly doesn't explain what I'm about musically. Getting back to Matthias' original topic about whether or not a video such as the one Jim posted on Youtube would serve to draw people in., I would say maybe not as much as a well performed and recorded performance of someone playing a whole tune, but who really knows????. Snippets of a variety of performers are cool, but you do run the risk of capturing a moment of music out of context, .. , a paragraph rather than the whole book, .I'm personally making a point to upgrade the production values of the stuff I put out on Youtube. lets face it, there is a lot of stuff out there, including some of my own stuff, with poor sound quality and weird camera angles which in itself isn't bad per se, just not very captivating. I'm quite flattered that someone would take photos or video of my performance, but not always crazy about it popping up on youtube. There is one of me from an afternoon gig a few years ago played in 90 degree heat, where the camera seems to be placed at the back of the hall of a local college. Lets just say that footage hasn't exactly gone viral :-) Bill