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Re: Social Networking Benefits to Independent Musicians



I liked reading this!

On 12/18/09, Stephen Goodman <spgoodman@earthlight.net> wrote:
> Hi Andy,
>
>> 1.  Firstly, when did you discover the Internet?
>
> In the mid-1980s while using a connection to it, known at the time as
> Telenet (a GTE project).  I've been involved with PCs since 1980 so 
>dealing
> with communications was a default situation; I worked through the old
> CompuServe system, and when the Internet became available to the general
> public I was implementing it at businesses in the LA area, but had 
>already
> been accessing newsgroups via text-based bulletin boards.
>
>> 2.  If so, how has the Internet been of a benefit to you as an artist,
>> or other artists you know?
>
> In addition to more available, cheaper technology, the Internet made it
> possible for artists to self-publish, without having to grovel to some
> cigar-chomper at a music company just for the privilege.
>
>> 3.  Can you think of any negative effects internet technologies have
>> had on artists (for example, say, people getting annoyed by the
>> e-flying that swamped message boards on MySpace or perhaps very
>> expensive and very annoying advertising campaigns by the majors)?
>
> People definitely count it as a necessity like telephone coverage these
> days... and potentially take it for granted as a result, considering also
> the usual effects of saturation on a market.
>
>> 4.  Do you think the way artists use the internet has changed in the
>> last 10 years, and do you think this will change in the next 10, if
>> so, how?
>
> I think artists have assumed more control over their use of the Internet,
> but there are two sides of Internet use on the part of artists: first 
>there
> are those who self-publish on their own web sites in combination with 
>those
> run by 3rd party companies (myspace etc); and there are those who just 
>use
> the 3rd party sites.  I don't include established artists in that 
>division,
> but the same paradigm tends to apply: established artists who do their 
>own
> thing (example: Todd Rundgren has been in advance of most musicians in 
>this
> regard for some time, so he's an oddity statistically. David Bowie of 
>course
> does not manage his own Myspace page - but Steve Hunter, Lou Reed's/Alice
> Cooper's guitarist, certainly does manage it himself) but I suspect most
> Myspace/Facebook/etc pages for established artists are run either by 
>fans or
> by subalterns assigned to the role.
>
> I believe that in the next 10 years the graduation away from established
> music companies will continue, and some brave souls out there will break
> away from said companies, to form their own concern.  They'll have
> experience in music publishing with all the inherent issues like 
>royalties
> and writing credits etc, and will hopefully know how to apply these
> practices in an honest manner, to provide not just publishing services 
>but
> also distribution and marketing efforts.  This will be a new business 
>model
> with less middlemen and therefore more revenue for the creators than the
> purveyors.  (After all the Big Four/Five are only really very good at the
> distribution and marketing aspects, and certainly not A&R anymore, the
> absence of new talent being the glaring evidence.  Once they figure out 
>this
> factor and have positioned themselves for the non-publishing elements 
>such
> as these, the rest of the world will have outstripped them altogether.)
>
> In 1996 I put my first web page up, throwing my own music onto the web 
>for
> listening (RealAudio).  That same year I collaborated with a programmer
> friend to create a self-executing encapsulated sound file dubbed The 
>Loop of
> the Week, which still runs under Windows 7 and reportedly PC-capable 
>Macs.
> After people had heard my music I was asked to put it on a tape to send
> people, and after this I thought of the notion of selling it online, but
> decided to wait for recordable CDs to come along for less than £300, 
>which
> they did in 1998-9.  I became more engaged in the technical end, while
> concentrating on public performance instead of web promos.  In the 
>meantime
> mp3.com had come and gone, due to bad management and having a goal to 
>sell
> out to a music corporation ultimately; I was an MIS Director by this 
>time at
> a music company, and those people's assessments of online music or
> file-sharing was restricted to being able to pronounce the word 
>"Napster",
> when they were asking me to install it on their work PCs.  No kidding!  
>P2P
> was never seen as anything but a resource the music corporations wished 
>they
> had full control over, as opposed to the role of a passive user - and it 
>was
> only through subjugation via lawsuit, followed by outright purchase, that
> Napster became 'controlled'.  By then it was too late, and us cats were 
>out
> of their bag altogether.
>
> Independent musicians are now producing full video streaming shows, the 
>only
> thing presently lacking being full-surround and cheap video mixing
> real-time.  Cave people in the music corporations haven't caught up to 
>that
> one either! [snicker]
>
> As you can tell I have a lot of opinions from having worked in IT for 
>over
> 25 years while maintaining an interest in creating new music, and having 
>a
> 4-year business degree (Bus. Administration, with contract law), and 
>will go
> on as long as you like.
>
> Thanks for asking!
>
> Stephen Goodman
> http://www.earthlight.tv
> http://www.ustream.tv/StephenGoodman
> http://www.vimeo.com/spgoodman
> http://www.myspace.com/spgoodman
>
>
>> I really hope you can help me out, and if you do, you'll be cited in
>> my report:)  So far I've managed to get a handful responses - of which
>> most are from UK artists, although I have managed to get a couple of
>> willing New York antifolkers involved, as well as my boss at the
>> venue.
>>
>> Thanks for reading, look forward to hearing back from you.
>>
>> Andy
>
>