why did
they make this film?
It is called advertising, an evil phenomena of lies and hyperbole... I have been approached to work in this sinister field many times. If I had accepted, I would now be rich and ridden by guilt. As it is I am poor and sleep soundly.
Although relatively expensive as a production, its not probably any MORE expensive than using more traditional imagery. Its just one or two days filming, maybe a week 3D, 3 days to edit. Its probably half a mill kroner... OK.. 750,000. (guessing of course - thats what I would take)
The reason that they use this type somewhat old genre is that its is well known and therefore easier in a Pavlovian sense for the un-initiated to become entranced with the product and place it in that place along with other things that they think are cool... If the imagery had been more original, they would have had to use their brains more proactively. Which advertising doesn't usually like to risk.
And its working, if you read some of the comment on YouTube... "What IS this music? its so cool" "I want one" "Is there a full length movie?" someone asked...