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hi, matthias writes > I am a bit overwhelmed by all you are contributing. > Much of it is on the negative side: Its not... Dont define, it > may exclude... yes, i somewhat realised the dismissive tone of my post half way through writing it. I mean no disrespect. you have made me think a little about why my reactions were so knee jerk and I think it has a lot to do with what attracted me to looping in the first place. one of the main things is that it is still relatively undefined and as such allows us to create definitions as we go along. also, the relative obscurity of alot of musicians utilising looping has allowed them, to my reckoning, more creative freedom. that and the fact that I never felt that most looping artists belonged to that apparent industry based "thrust things down your throat until you give in" approach to music distribution. all this talk about definitions and marketing and direct involvement of multi-national corporations scares me. looping seems more about subtelty, which I pine for in this bowling ball kind of world. i think somewhere in there though is actually a really strong selling point about looping. a catchy slogan like "create the undefined", "make your music more" or "change the way you think about music" ...something like that. seriously though, if this is about marketing looping, then I don't think a definition is really necessary, but moreso a bunch of selling points. definitely the opinions put forward so far seem to reflect the idea that looping provides "a radical paradigm shift in music making", but phrases like that would appeal to a select group of people. perhaps apple computer's approach to the mac could provide a model. without knowing the desired demographics, though, it would be hard to pitch any sort of looping marketing. which brings me to a couple of questions: firstly, who is the intended focus of this marketing drive? what kind of people are you trying to attract to the sport of looping? musicians of any genre? secondly, are there particular reasons why you feel the gibson efforts should take place separate to kim's? what can this new site offer that LD can't? is there any possibility for kim to extend LD with the help of gibson? I certainly feel that there is space for more than one looping site, and your point about kim receiving more linked traffic is well received. does kim want more traffic though? would this end up costing him more money? i don't know, I'm just speculating. nor do I know kim from a bar of soap really so what right do I have to speak for his interests, but there you go. kim, any thoughts? if your looking for votes, I personally would go with mark's high horse coupled with andre's very pragmatic response. in the end though, if your looking for a catch-all or as-many-as-possible type method, perhaps jon's "loop-ular synthesis" angle is actually right on the ticket. after all, there is barely a genre of music that hasn't been touched by synthesis technologies, and much of what a looper does is about using loops real-time to synthesise new music or new compositions or new sounds or new textures or... well, I've posted more in two days than I have in two years nearly so I think I need to rest again. -michael