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Looper's Delight
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Mark, excellent post, thanks for sharing. I completely agree. The device is just a device, and the music can come through us. Sometimes we use these devices to help us express the music that's calling. So the idea of definition for me, ought to be self-definition. Others will define people and genras whatever way they like, regardless. If it needs to be done, then fine, it needs to be done. So precision or something reasonably close can be important. You don't want to look for a jazz recording and get a speedmetal album, <smile> -or at least I wouldn't... lol! -But the essence of jazz, or speedmetal for that matter, came from the performers doing it enough, and thus the lable. I personally don't feel the need to try to list a definition of "Looping" aside from explaining to people what it is I do when asked, but Matthias does, and has asked the question with a very well-written and well-thought-out post, so here we are. I think that the music itself can speak volumes and whatever lable people may come up with for it may apply for a while, and then as with most lables, people may find themselves feeling the need, for whatever reason, to define it more specifically and catagorize it further. this, for music, I find to be sort of annoying, and even detremental to an artist, since I've seen actual cases where it's hurt an artist's record sales, or eliminated sales completely, since, though a record company may have loved an album, they didn't know which "bin" to put it in. -and thusly, it never gets released. To me , this is awful, since it's less creativity people get to express or enjoy. -and it's just a shame. So, I think knowing what one does themselves, is really important even if it's alot of things, and not necessarily specific, if that makes any sense, but having to define what it is everyone else does on pseudo-objective terms other than their own, while important to some, can be problematic. For my part, I'll keep playing and explaining to people while having nice conversations about cool things and the wonderful and interesting world we live in. <smile> It's all happening right here, right now, one evening in the universe... Smiles, CQ At 12:37 PM 10/14/02 -0700, ou wrote: >Andre makes a good point about about why Hip Hop artists dont' gravitate to this >list. I think it is the name. Perhaps if we had a better name like "Loopers D" it >would help... > >OK, now I'm getting silly. > >Funny, I don't associate Hip Hop with loops, but more with a style of beat and >tonality, similar to the way "Rock and Roll" was defined. I for sure >don't >associate Andre's music with Hip Hop at all. Sorry dude, you do not have >the >clothes for it. > >Word. > >I do agree with Andre that we're not/ have not created or will ever create a new >form of music with loopers, though new forms of music may be created by us. I mean >that the loopers is the tool, just like the electric guitar pickup helped create >rock and roll. How? Well, guitars are good because they're nice and portable and >can lend themselfs to both lead and rhythm styles. They're also pretty affordable >compared to a piano, but they're not going to be able to compeat with a horn or >drums. Enter the electric guitar/amp. Now a new form (based on the old form, of >course) of music can arise due to a tool that was previously unavailable. Now a >blues guitarist can step into the lead melody role where before it was much more >difficult. People start calling this new loud guitar based music Rock and Roll. >But is it the transducer that defines the music? Not at all. It helps get you >there, but it's what's being played. That transducer now finds it's way into many >forms of music. It's a tool. The feeling and chord structure of the music is what >defines it, not the tools used. In this way "Ambient" music was maybe facilitated >by audio looping devices, but they do not define it. > >So Matthais, do you want to market "loop music" or your looping device? > >I do dissagree with Andre though as to whether or not we should think about what >defines us. I think it helps talking about this. Andre's a good example of someone >who stretches the term "looper..." but is he looping? Not all the time for sure. >He's always recording though, and I think that's important. We're all recording >something in some way... could this be it? Maybe we're not looping, but as Kim >suggested a while ago, "Realtime editing." Is this closer? To what Andre does for >sure, to what I do to a lesser degree, but.. well maybe not. Playing a phrase again >*is* editing I suppose. > > >Another marketing issue here is (now we're on my turf) is that "Realtime >Edit >Technique Music" sounds horrible. "Looping" sounds much better, though is less an >accurate term. I suggested "De Ja Music" earlier, but I was joking. Sucks. I come >across this all the time. We just designed a logo for Genentech, and a compromise >was made and a logo that was more attractive was chosen over a logo that better >communicated the concept. I think Electrix's big problem was that they didn't >target the DJ market enough, even though they made the Repeater very DJ friendly. >I'm not a DJ, and that's not the point, but walk into a "Guitar Center" any day and >you'll find a room almost as big as the guitar section devoted to DJ gear. Looping >*isn't* dance music, but it sure does facilitate it. The artists will figure out >what to do with the tools, it's just a matter of getting them into the >light. >Notice that everyone's a DJ these days. Use that trend. I think the EDP's drawback >in this matter is that there's no desernable marketing at all for this device. >Gibson needs to say, "HEY! This is a great tool for making dance music!" Korg and >Roland are great at this. Do you have to make dance music with their gear? Not at >all, but it puts them out there. > >Here's what needs to happen. A-hem, excuse me while I mount this very high horse. >Gibson should get a few musicians from different popular generas and have them do >demo/clinics at EVERY store that sells EDPs. Show people how the EDP is perfect for >minipulating a turntable, synth, sax, guitar, whatever. Make it a tour or better >yet, use locals. Do this a few times, and believe me, word of mouth will do the >rest. > >Mark Sottilaro > > --- "The only things I really think are important, are love, and eachother. -Then, anything is possible..." http://home.earthlink.net/~thefates Please visit The Guitar Cafe. http://groups.yahoo.com/group/the-guitar-cafe