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OK there's one for the EDP marketing team.
How about that instructional DVD??
I would suggest in fact creating TWO:
1) one instuctional DVD to be put in every EDP box sold and covering
all
basic functions and basic midi things
2) the second DVD that you have to buy - call in or online - and
covering advanced topics.
The benefits to the TWO DVD set-up
1) beginners are more likely to achieve musical success and understanding
of
their EDP -- and reduce numbers of EDP's sold buy frustrated buyers and
therefore canibalizing the NEW EDP market.
2) second purchased DVD captures the CONTACT INFO of customers (and $$$)
and
enables CROSS-SELL / UP-SELL opportunities for Gibson.
Watja think?? This lifetime? :-)
David
Loop IV instuc
----- Original Message -----
From: "Kim Flint" <kflint@loopers-delight.com>
To: <Loopers-Delight@loopers-delight.com>
Sent: Friday, February 14, 2003 4:55 AM
Subject: Re: loop IV for a beginner
> At 12:24 AM 2/14/2003, Rick Walker/Loop.pooL wrote:
> >Arguably the most sophisticated of the EDP loop IV users, Andre
> >LaFosse has told me repeatedly that he feels that people don't learn
> >the Loop 3 features well enough before jumping into the Loop IV
> >depth.
>
> Or more that many people don't go past the most basic ideas of Record and
> Overdub and miss so many useful and creative things beyond that.
>
> That's not really a fault though - I think any new musical device just
> requires time for people to really get the ideas under their fingers well
> enough to develop their music around it.
>
> And it also requires examples to inspire - sometimes you see somebody
>else
> using it to make music you really like, and using techniques that you had
> never yet thought of or figured out how to use. Once you get that
> inspiration you run off to try those ideas for your own music. Sometimes
it
> takes a while for the pioneers to get good enough to start inspiring
others.
>
>
> >I have had the ability to do both and I feel that the instrument you
>have
> >with Loop IV is the instrument you have and that all it's features are
> >valid.
> >
> >Of course you will be come a gratuitous 'stutter fiend' for the first
couple
> >of weeks but I find myself settling in to learning the whole beast in
> >a wholistic way by learning the new features at the same time that I
learn
> >the old features.
>
> In fact, many of the things about LoopIV are just totally practical. It's
> just easier to use for many applications. It isn't correct at all to see
> LoopIV as only some set of extra "super-advanced" features beyond what
>was
> in LoopIII. LoopIV is also a huge refinement of the features that were
> already there, making it all better.
>
> For example, the glitchy granular stuff gets a lot of attention and is
lots
> of fun, but to me the new Sync functions in LoopIV are far more exciting.
> They are so useful and practical! ReAlign is a really fantastic idea.
These
> things aren't really "advanced". If you need to sync the echoplex up to
> something else, I think you will just find these functions very obvious
and
> incredibly useful.
>
> There are other things like that as well, features that people have asked
> for years just to make the echoplex easier to use. Like Presets, or the
> visual feedback display, or the easier to use midi implementation.
>There's
> nothing advanced about those, they're just practical.
>
>
> >I'd argue, buy LOOP IV (and also support our fearless non-leader Kim
Flint
> >in the process) and get both manuals.
> >
> >You will of course need to buy an EDP from GIBSON and the LOOP IV
software
> >directly from KIM.
>
> Actually you buy it from Aurisis, which also includes Matthias and Eric.
> You support Matthias more than the rest of us, since he's really had the
> biggest role and so far is the only one able to live off it!
>
> kim
>
>
> ______________________________________________________________________
> Kim Flint | Looper's Delight
> kflint@loopers-delight.com | http://www.loopers-delight.com
>