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Kim has it exactly right. EH will also get tons of exposure in all the online sites / catalog sales sites. And it's likely that when they are available, sales of EDP's will take a big hit, as casual lopper-wanna-be's will easily discover the EH tool before their loopy-tool research uncovers the more expensive EDP. So, let's ride the EH loopy coat-tails. Now is a good time to start activating the EDP promotion machine. Or at least oiling its creaky joints and ensure some feature space in the Musician's Friends of the world. Questions: 1) Is there a marketing manager responsible for the EDP? 2) Has the EDP ever been reviewed in music press / instrument press? 3) Are their any promotions with retail outlets established? Damn, this should be such an easy tool to market, it is screaming with UNIQUE DIFFERENTIATORS. It takes is a systematic approach and some focused marketing energy. Heck, who do I contact? I can devote 2-days a week to this from now until April 15. Who wants to hire me? David Kirkdorffer ----- Original Message ----- From: "Kim Flint" <kflint@loopers-delight.com> To: <Loopers-Delight@loopers-delight.com> Sent: Sunday, February 15, 2004 3:56 PM Subject: Re: 16 second delay reissue a reality > At 03:09 AM 2/15/2004, Gareth Hardwick wrote: > >well, from a looping perspective, current stompbox loopers like the > >Boomerang, Boss RC-20 (and to an extent DD-20) and the Line 6 DL4 all offer > >long loop times with reverse playback and octave down (Boomerang and DL4). > > surely you are joking? None of these units have feature sets remotely >like > the EH-16, and nobody would seriously think they could replace one. If >you > think an RC-20 can replace an EH-16 you are not a potential customer for > the reissue version anyway. > > > >Like someone also said, our friend Juan (Maneco) can make a hand assembled > >looper (the Elite Maneco) for just over $500 which has far more features > >than the 80's 16 sec. > > I'd really like to hear what people think of the Maneco looper, if >anybody > has one yet. But if he is making them by hand, I think the price would >not > stay at $500 if hundreds of people started ordering them. It would go up > very fast. > > But you are missing the point here completely. People have been crying >for > years that they want the EH-16 again. They want it reissued exactly like it > was. Not with all sorts of new features crammed on top of it. A lot of > people loved that unit and want to be able to get it again. What > electro-harmonix needs to do is reproduce it as close as possible to the > original, and they will have huge demand for it. If they try to add stuff > to it, they'll screw it up and nobody will want it. "Reissue" isn't about > what features are added, its about reproducing the original. > > $800, adjusted for inflation, is cheaper than it was originally, and the > people who loved it and owned it then are now 20 years older with better > jobs and much higher incomes. They'll have no trouble finding buyers for >a > reissue at that price. > > kim > > > ______________________________________________________________________ > Kim Flint | Looper's Delight > kflint@loopers-delight.com | http://www.loopers-delight.com >