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Re: Off Topic? I'll give you Off Topic!!
Title: Re: Off Topic? I'll give you Off
Topic!!
At 9:04 AM -0700 8/6/04, Sony Felberg wrote:
Unlike fast food chains, Sbux does not
experience store to store leaching due to
area saturation.
It seems most people are only willing to
walk a few block for coffee.
Walk? What's that? (I'm in LA).
Thus, stores within blocks of each other
tend to have unique clients. This is a trend that market trackers have
commented on and marveled at for years.
I based my comments on a discussion of Starbuck's in Naomi
Klein's "No Logo," a generally well-researched book. I'll
refer you to pages 135-139 in the chapter Brand Bombing, the section
titled "Clustering: The Starbucks Model." Klein quotes from
the Starbucks' 1995 annual report:
"As part of its expansion strategy of clustering
stores in existing markets, Starbucks has experienced a certain level
of cannibalization of existing stores by new stores as the store
concentration has increased, but management believes such
cannibalization has been justified by the incremental sales and return
on new store investment."
--
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Richard Zvonar, PhD
(818) 788-2202
http://www.zvonar.com
http://RZCybernetics.com