Re: What's experimental?

["Warren Sirota" <wsirota@wsdesigns.com>]

I would say "experimental" is more of a loose descriptor than marketing term. For marketing purposes, i'm guessing that in most contexts, "experimental"  = "kiss of death"

it's more of an anti-marketing term.

BTW, George, as a marketing term, I'd imagine "Classical New Age Surf Jazz" would be far, far more effective than "Electronic Guitar". even better would be to just call it "Classical Surf Guitar". I'd buy the tix immediately.

I think for marketing, the accuracy of the the description is less important than the imagery it evokes.

On Thu, Nov 6, 2008 at 2:18 PM, RP Collier <skeptikalist@gmail.com> wrote:

On Nov 6, 2008, at 10:57 AM, Travis Hartnett wrote:

"Experimental" can/has become a bit of a marketing term, while still functioning as an accurate adjective in some situations.

The distinction is between "ground-breaking" and something that is "outside the conventional".

Experimental seems to have an implication of more vigorous transgression of "standards".

As a marketing term, experimental as a category appears to suggest something more interesting than "merely" unconventional.