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On Sat, Nov 8, 2008 at 3:45 PM, Krispen Hartung <info@krispenhartung.com> wrote: >> Krispen, how about "Boise New Music Festival"? > > Honestly, what's so new about it? That phrase always seemed a bit > pretentious to me. Most of the music people call new, has been around for > years. Creative music and improvised music is exactly what we are >hearing > at the festival now. Is it creative, relatively? Yes. Is it mostly freely > improvised? Yes. I call it what it is and what I want it to be...hence >the > new name. > > Kris Nothing is of course "new" if you really look close enough. But I think you are making a mistake if you are not noticing the difference between "Kris Hartungs opinions on music" and "the agenda for marketing the festival in the public domain". By using a simple name that sounds good and looks good in print and that doesn't tell too much about what this really is you may get more people willing to take a chance on it and also open up for the festival to create its own values by its content. With a too descriptive festival name you may risk to put people off because they might think that "oh well, this must not for me but for those guys that.... etc etc". I mean, everyone has his own prejudices and by not declaring to much on the detailed plane you may open up for everyones positive thinking. Just like Obama did! ;-)) And you know that you have the good program to fill the festival with, so it can't go wrong. Well, at least that's my theory - not knowing much about Boise or knowing much about this festival ;-)) "New" is as good as "Change" as long as you don't specify exactly what it's about. The festival might still be "new", some music may be "new"... who knows? I just thought it felt non-descriptive enough to evoke curiosity. -- Greetings from Sweden Per Boysen www.boysen.se (Swedish) www.looproom.com (international) www.myspace.com/perboysen www.stockholm-athens.com