Re: response to Mark Hamburg (live looping brand)

[Richard Zvonar <zvonar@zvonar.com>]

At 3:14 PM -0700 4/13/04, loop.pool wrote:
>"Live Looping"  was used as the only common denominator that a bunch 
>of diverse musicians...used and,  at the same time, was a catchy 
>term that I could get journalists and radio DJs into.  It worked, so 
>I kept using it.

>One of my production heroes, the late and controversial Bill Graham, 
>in his early years tried specifically to mix up the musical styles 
>on a bill because he thought that young people were too narrow and 
>uneducated in their tastes in music.   He purposefully would put 
>Duke Ellington and Jimi Hendrix
>on the same bill,  self conciously trying to turn each other's fans 
>onto each other.
>
>When I first started doing these small non-profit concerts,  I was 
>personally delighted that a specifically titled Bass Looping 
>Festival would have acts as diverse as the ambience of a Scott 
>Khunga Drengsen to the however you could categorize Steve Lawson's 
>beautiful music to me banging away on a prepared bass with martini 
>skewers......lol.
>
>So my intentions were twofold
>1)  Use the catchiest term I could that was both short and also 
>described the common denominator of a performance with divergent 
>musical styles.
>2)  Intentionally start to educate the people in my community about 
>this mode of technological creation of music that I so loved and 
>believed in: looping.
>
>So I have never intended to make the term 'Live Looping"  a brand. 
>It was merely a commonality.


Well said!
-- 

______________________________________________________________
Richard Zvonar, PhD
(818) 788-2202
http://www.zvonar.com
http://RZCybernetics.com