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great point!! > I just remembered a good advice someone once gave me, that I forgot > to write into my other post on this topic. If you intend to write an > online (or elsewhere) bio to target journalists and other media > VIP's, please ask some journalist friend either to write it or at > least to read what you have written and give some constructive (truly > unforgiving) feedback. One important point when providing a "half > short" bio or press release is to both leave out areas to let > journalists "be a good pro and find out facts by ones own > journalistic skills" and to provide some text blocks that could be > pasted into an article (if the journalist should be busy and "forced" > into this less professional writing technique). The art of penning > press releases is to know your targeted audience and correctly pitch > the level between the explicitly written facts, the implied facts > and the deliberately left out facts. Back when record labels still > were selling lots of discs each label used to keep at least one > employee of this skill, but today the rule is to pay a freelance > writer to do it. > > per > >